About the Book

The ISC Class 12 Business Studies Project Work by Suman Lata is a well-structured guide that helps students link classroom learning with real-world marketing practices. Designed as per the latest ISC Commerce curriculum, this project book focuses on the theme — “Marketing Strategies Comparison: Nestle vs. Patanjali in the FMCG Sector.”

Through this comparative study, students explore how two leading companies—Nestle, a global FMCG giant, and Patanjali, an indigenous brand rooted in Ayurvedic principles—adopt distinct marketing strategies to engage consumers in a highly competitive market. The project analyses the 4Ps of Marketing—Product, Price, Place, and Promotion Mix—providing a clear understanding of how marketing concepts are implemented in diverse business models.

Students gain valuable exposure to branding techniques, pricing policies, advertising campaigns, and distribution systems, supported by authentic case studies and real-time examples. The book encourages critical analysis and independent thought, helping learners understand how consumer behaviour, cultural influences, and health trends shape marketing strategies in India’s FMCG sector.

Each section is thoughtfully designed to enhance essential academic skills such as research, data interpretation, report writing, and presentation, preparing students for higher education and professional environments. This project work is an excellent academic companion for ISC Class 12 Commerce students aiming to excel in both board examinations and future business studies
 

• Curriculum-Aligned Project: Developed as per the ISC Class 12 Business Studies syllabus and board project guidelines.

• Real-World Marketing Insight: A detailed comparative study of Nestle and Patanjali marketing strategies in the FMCG sector.

• Comprehensive Coverage of 4Ps: Explores the Product, Price, Place, and Promotion Mix with real examples and campaign analysis.

• Practical Learning Approach: Integrates authentic data, advertisements, and brand case studies for experiential learning.

• Skill-Building Focus: Enhances research, analytical, report writing, and presentation abilities among students.

• Strategic Thinking Development: Encourages independent analysis of branding, consumer preferences, and cultural impact on marketing.