About the Book

The Commercial Studies Project Book by Sanjay Mitra is an essential learning resource for Class 10 ICSE students, thoughtfully designed to bridge the gap between theoretical knowledge and practical business understanding. This book helps students develop a managerial mindset early in life by guiding them to think like entrepreneurs and decision-makers.

Through an engaging blend of solved and guided projects, the book introduces learners to key commercial concepts—business management, marketing, finance, risk management, logistics, and e-commerce—and relates them to real-world examples drawn from both local enterprises and national corporations.

Divided into two comprehensive sections, the book provides:

1. Solved Projects: Serve as model templates that demonstrate how to plan, structure, and present academic projects.
   Topics include:

   • People and Organisations (e.g., recruitment, selection, and training)

   • Markets and Consumers (e.g., advertising influence, social media marketing)

   • Commerce Systems (e.g., e-commerce vs traditional commerce, digital banking)

   • Finance and Risk (e.g., insurance, budgeting, financial planning)

   Each solved project includes a structured approach — from introduction and objectives to case studies, analysis, and conclusions.

2. Project Outlines: Encourage independent exploration and creativity, with structured frameworks on topics such as:

   • Societal expectations from business

   • Traditional vs digital marketing

   • Consumer Protection Act 2019

   • Start-up financing and warehousing

   • Pricing strategies and cost classification

Salient Features

• Comprehensive Learning: Combines academic concepts with hands-on learning through case studies and real-life examples from businesses such as Amazon, Infosys, Tata Steel, HDFC Bank, McDonald’s, and Delhivery.

• Structured Project Writing: Provides clear templates, research guidelines, and presentation steps to help students draft their projects effectively.

• Skill Development: Enhances critical thinking, analytical reasoning, and communication through question-driven learning and project-based pedagogy.

• Contemporary Focus: Covers modern commerce trends like e-commerce, digital payment systems (UPI), artificial intelligence (AI), data analytics, sustainability, and business ethics.

• Confidence Building: Offers viva-voce practice with sample questions to help students present projects confidently.

• Curriculum Aligned: Fully aligned with the ICSE Class 10 Commercial Studies syllabus, ensuring complete exam and project preparation.