About the Book

The Commercial Applications Project Book by Sanjay Mitra is a comprehensive and practical learning resource designed for ISC Class 10 students. It introduces learners to the real-world functioning of markets, money, media, and management—key pillars of modern commerce. Combining conceptual clarity with hands-on learning, this book helps students think like business professionals rather than just learners.

Structured around eight detailed project-based studies, the book explores contemporary business scenarios that reflect how companies operate, advertise, innovate, and manage finances in today’s digital economy. Each project is presented with objectives, case studies, exhibits, and viva-voce questions, ensuring strong academic performance and practical understanding.

Key topics include product development, market analysis, financial literacy, digital banking, advertising ethics, brand management, and the role of regulatory bodies like the Reserve Bank of India (RBI). Students gain exposure to FMCG marketing strategies, product life cycles, direct and telemarketing models, financial statement analysis, and banking operations, supported by real-world examples such as Maggi, iPhone, ITC, DTDC, Reynolds, and RBI policies.

The book also provides ready-to-use project blueprints, enabling students to plan and present assignments independently on diverse topics like financial management, HR in IT, FMCG advertising, and non-traditional marketing.

Written in a clear, student-friendly tone, the book balances academic rigour with accessibility, making it ideal for project submissions, viva preparation, and conceptual revision. It aligns with the latest ISC curriculum, emphasizing ethical business practices, technology-driven change, and contemporary economic insights.
 

• Project-Based Learning: Eight comprehensive, real-life projects that integrate theory with application.

• Practical Insights: Covers marketing, finance, banking, advertising, and management concepts with real-world examples.

• Concept to Application: Helps students understand how commercial principles operate in business ecosystems.

• Contemporary Relevance: Includes modern topics like digital banking, CBDC, telemarketing, and direct selling.

• Structured Framework: Each project includes objectives, analysis, findings, and viva questions.

• Comprehensive Preparation: Supports students in viva exams, submissions, and conceptual understanding.